Book Analysis The End of Blackness by Debra. J Dickson Essay

Book Analysis The End of Blackness by Debra. J Dickson - Essay Example (Jayne O. Ifekwunigwe, 2004) The notion of "blackness" has to be refurbished if black Americans are to countenance the future with confidence. For too long, the writer argues, blacks have tried to mangle shame and get endorsement from whites, when they ought to be striving for black excellence despite of white opinion. If you think you know what comes after that a request for blacks to drag themselves up by their boot-straps and totally join in mainstream American society - you're right, fairly. Even though Debra Dickson gives emphasis to black accountability and intra-community black fortify, her endeavor is not to disembowel fellow blacks for their supposed failings. Nor does she allow whites off the hook. Their racism against blacks, she assert, "has been defined out of existence and repackaged so that whites retain its perks. It has undergone existential plastic surgery." Therefore, she concludes, "many whites believe that nonwhites have no right to criticize them since whites are superior and alone respons ible for the success of America." (Jayne O. Ifekwunigwe, 2004) For more or less anyone recognized with any kind of political ideology, Dickerson's analysis is a sour pill to swallow. Sorry to say, the book tops out at just that.

Starbucks Coffee Marketing Plan Research Paper Example | Topics and Well Written Essays - 1750 words

Starbucks Coffee Marketing Plan - Research Paper Example From the discission it it clear that the company aspires to provide an extraordinary service. The company has used several strategies, including increasing the size of its workforce so that it can increase the speed of serving its clientele. Although many view, the focus on the quality of service delivery may ruin the business because the company may end up producing low-quality products. However, this is a shallow analysis of the operations underlying service orientation. This is because, apart from focusing on methods of how to present the service better to the clientele, the concept includes ways of making a satisfactory product. In essence, the service-oriented operations at Starbucks equate the operations and components of a working marketing strategy. The following is Starbucks Coffee marketing plan.As the study stresses the main target market for Starbucks is people of all genders aged between 18-40 years. The fact that Starbucks products are relatively expensive means that mo st of its clientele are people of medium to upper class although the company has tried to bring down its prices. Starbucks Coffee is a brand that is synonymous with higher status social groups. This was the focus of the company for many years. This implies that the company targeted the young people who cared about their image and status. Although this supposition is still present when one utters the name of Starbucks, the company marketing strategy is changing. These are the main target markets for Starbucks Coffee.