Ad Takeover. Jim Fowles’ Advertising’S Fifteen Basic Appeals

Ad Takeover Jim Fowles’ Advertising’s fifteen basic appeals , Fowles writes about how ads has many ways to appeal to the consumer. Actually according to Fowles there’s fifteen basic appeals to be exact. When Fowles writes â€Å"something primary and primitive, an emotional appeal, that in effect is the thin line edge of the wedge, trying to find it’s way into our minds.† In other words, Fowles is saying how advertisement works . The point that Fowles is making is important because something that has been around for years has made a major impact to society. The consumers have â€Å"unfulfilled urges and motives swirling in the bottom half of our minds.† This shows why Fowles is correct , it displays how advertisements have an emotional appeal to the†¦show more content†¦The interpretation of this is that ou have to â€Å"barely be a person to be even considered beautiful.† Society as a whole is send the wrong message to women with this con cept, women are more beautiful if your skinny but not to skinny. Women who see this in the media and are influenced by it will follow suit. In general, Bordo’s argument is as such fashison industry goes hand in hand with the media’s advertisements. Furthermore, Kilbourne’s argument is parallel to Bordo’s when she highlights when media plays a role in how women should view themselves. In the video Killing us Softly 4 Kilbourne shows how women feel judged by other women. Overall, Kilbourne’s argument is that women will judge other women. The reason other women will continue to judge other women is that , that’s how the media’s standards have become at this time. A women must judge the women who is standing next to her. Kilbourne goes on to add that society shows you that you have to be skinny in order to be attractive. In the video Killing us softly 4 it is shown how pictures of models in ads or commercials are being photoshopped. Photo’s of models being edited is important to show , society what a women should look like. The way women should see themselves how they truly are, on must be confrontable in their own skin. Women often compare themselves what the media and the fashion industry say is the fad. Media and

Analysis of Barbie-Q by Sandra Cisneros Essay - 525 Words

Analysis of Barbie-Q by Sandra Cisneros Cisneros Barbie-Q really stood out as a great piece of literature. Barbie-Q is a quick glimpse into the life of a poverty-stricken child and her way of life. Though my life as of yet has been rather short, my earliest childhood memories are overwhelmingly my fondest and her account really struck a chord. Sandra Cisneros accurate reflection of a young mind and intricate writing methods expressed great emotion. Her portrayal of a childs mentality evoked my childhood recollections while her realistic tale of childhood bliss in the midst of poverty caused great empathy on my part making this my preferred work we studied. Sandras tale brought back much nostalgia for my younger days. Those†¦show more content†¦Skipping, humming, loopity-loops, and pirouetting are silly things that everyone has done as a child, including myself. These reminders set me in a time machine back to my favorite days when the only thing important to me was my own happiness. Another less obvious reflection of a puerile mind is the same story. In this tale of a young girls game, Sandra Cisneros refers to a pretend play the girls have made up for their Barbies to act out. This play is referred to as the same story and really hit on what childhood playtime was all about. I remember doing the exact same thing as a child with my brothers (except we were cops and robbers), where we played out the same actions over and over, day after day. Cisneros recognized this to be common to all children and smartly places it for the reader to reflect on their past, as I did on my own. Sandra Cisneros evokes great sympathy for her characters, which added to my favor of the story. In a first few sentences, Sandra has already revealed to the reader the poor social status of the young girls and continues to do so throughout the tale. She particularly points out their pauper way of life by repeating the small amount of toys the young girls have. She mentions all the girls could afford was one extra outfit apiece then one paragraph later recalls again our one outfit apiece. Also, Cisneros touches on the sock dress the girls madeShow MoreRelatedReflection Paper : Barbie Q By Sandra Cisneros938 Words   |  4 PagesThe reason I am writing to you is to explain my development throughout the semester in the Advanced Composition course at Washburn University. The semester consisted of critically analyzing my selected story â€Å"Barbie-Q† by Sandra Cisneros through four assignments, the exploration paper, the reading and writing paper, the annotated bibliography, and the academic research paper. The semes ter began with basic lessons on general writing rules during class and progressed into a much more complex course

Principles Of A Pious Muslim Samples †MyAssignmenthelp.com

Question: Discuss about the Principles Of A Pious Muslim. Answer: Muharrems duty as a rent collector poses a threat to his principles of a pious Muslim. His work demands him to collect money from rich and poor tenants alike. This puts him in a situation where he has to choose between his morals and his duties. Collecting money forcibly from the poor tenants pose a challenge to his Islamic doctrine. Though several aspects of Islamic virtues are timeless some principles pose as a barrier in the growth and advancement of the Muslims. A very small number of people in turkey follow Sufism. The sheikh enjoys power and prestige. The movie shows the sheikh as the emblem of how power leads to corruption. The sheikh is the one in the movie who guides Muharrem into the sinful paths due to which Muharrem gradually loses his inner purity (Yorulmaz et al.). The relationship between the sheikh and Muharrem primarily shows the present degenerated condition of the Sufi order in the modern Turkish society. The Sufi brotherhood is compared to the workings of banks. The Sufi brotherhood despite their religious attachments comes across more as a financial institution extracting money from poor people under religious pretexts similar to what banks does under their agreement with their client. The film ends posing a very strong question answers to which are left open for the audience to interpret. The last scene leaves Muharrem in a situation when he is stuck in crisis between his body and his soul (Dnmez-Colin, Gnl). He is in a non responsive paralyzed state realizing his own degeneration in the modern world. Muharrem viewed human body as something vile and negative which he thought has to be stayed away from if he wished to please Allah. This made him abstain from it. The women in his dream represent his repressed lustful imaginations. Once he broke away from his pious life into the real world, his repressed emotions started haunting him. References Dnmez-Colin, Gnl.The Routledge dictionary of Turkish cinema. Routledge, 2013. Yorulmaz, Bilal, and William L. Blizek. "Islam in Turkish cinema."Journal of Religion Film18.2 (2014): 8.

Spectrophotometer Lab Report Essay Example

Spectrophotometer Lab Report Paper In the equation, A = BBC where A is the absorbency, a is the specific absorbency, b is the path length, c s concentration. This report presents the procedures for the experiment, the experiments results, and an analysis of those results. In this experiment, suspects containing a reagent blank is inserted into the spectrophotometer with the meter adjusted to read zero absorbency. The composition of the reagent blank should be intestinal to that of standard or unknown solutions except for the substance to be measured. Standard solutions with known concentrations of substances are then inserted readings recorded. Finally, a reading is made of the unknown solution, and its concentration is determined by comparison with the readings obtained on the standards. There were multiple objectives for the experiment. 1 . )To determine the concentration of a solution of stockroom c (city c) by comparison of its light absorption with the light absorption of a standard 0. 1 MGM/ml solution. 2. )To plot a spectrum of light absorption against wavelength for city c. 3. )Prepare a series of city c standard solutions of known concentration and to plot a calibration graph of light absorbency against concentration. . )Measure the concentration of a solution of city of unknown concentration. Materials Methods Part A : Preparation of Materials For the first phase of the experiment, ml of dhow in a cavetti was used as a reference blank. 0. OMG/ml of city c solution was then placed in a spectrophotometer to obtain wavelength of peak absorbency. In order to establish a baseline, 4 samples of stock 0. OMG/mi city c s olution were diluted to ml. The first sample was prepared by petting ml of city c stock solution into 1 ml of denizen water up to exactly ml. We will write a custom essay sample on Spectrophotometer Lab Report specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Spectrophotometer Lab Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Spectrophotometer Lab Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The next 3 samples were then prepared in the same manner using ml of city c stock solution, then with ml and next with Mil. Part B: Collecting the Data 0. MGM/ml of city c solution was first placed in a Shamanism IV-1601 IV-Visible Spectrophotometer at a range of Mann-Mann to obtain the wavelength of peak absorbency(Mann). Each prepared sample was then analyzed using the same spectrophotometer at wavelength of Mann. The absorbency values were recorded and plotted into an excel graph. After plotting the chart with values of known concentrations, absorbency(waxes) versus concentration(x-axis). We can construct a standard curve(fig. 2). Comparing the standard curve to the data of the unknown allowed the estimation of the concentration of the unknown ample. Results Figure 1. Standard curve as related to collected data (table 1) Wavelength(NM) Absorbency 380 1. 087 385 1 . 207 390 1. 314 400 1. 509 405 1 . 593 410 1. 661 415 1 . 721 420 1. 744 425 1. 768 430 1 . 762 435 1. 741 Table 1. Collected data from spectrophotometer As shown above (table 1), the wavelength of peak absorbency for city c was found to be at Mann, where absorbency peaks before dipping down at Mann Mann respectively. Figure 2. Standard curve as related to collected data (table 2) Final concentration of city c (MGM/ml) Absorbency at lambda Max 0. 08 1. 420 0. 6 1 . 076 0. 04 0. 708 0. 02 0. 355 Table 2. Tabulated data of the 4 samples after dilutions As shown in table 2 above, the final concentrations of city c were obtained from the dilution formula, CIVIC = C.V. where CLC is the initial concentration, VI is the initial volume, CA is the final concentration, VI is the final volume. Thus a final concentration of 0. MGM/ml of city c for sample 1 can be calculated via, 0. MGM/ml x ml = ? X ml 0. 4/5 = 0. MGM/ml The subsequent figures of the other samples were then plugged into the graph which resulted in a straight line, or standard curve. The graph accurately depicts that as the concentration of city c is increased, its absorbency also increases. Unknown 0. 825 Table 3. Unknown concentration of unknown sample with 0. 825 absorbency at lambda Max Figure 3. City c concentration of unknown estimated t o be 0. MGM/ml From figure 3 above, it illustrates that the concentration of the unknown falls between the range of 0. 4-0. MGM/ml. Thus it can be concluded that the estimated concentration of unknown sample could be around 0. MGM/ml. Discussion In the initial phase of the lab, it demonstrated the use of a spectrophotometer o analyze the optimal wavelength of absorbency for different solutes. The instrument operates by passing a beam of light through a sample and measuring the intensity of light reaching a detector. The beam of light consists of a stream of photons. When a photon encounters an analyze molecule, there is a chance the analyze will absorb the photon. This absorption reduces the number of photons in the beam, thereby reducing the intensity of the light beam reaching the detector (N. Blanch. ,2014). Thus stockroom c, based on this concept of spectrophotometer, peak absorbency was found to be at Mann (table. ). Thus this particular wavelength was chosen to measure the concentration of the unknown city c sample. For the second phase of the lab, it illustrated the direct association between the concentration of particles in a solution and the amount of light that could pass through. This is in accordance to Beers Law which states that the absorbency of a species at a particular wavelength of electromagnetic radiation, is proportional to the concentration of the absorbing species(F. Schneider. ,2013) From figure 2 above, the graph shows a straight line, which illustrates the direct proportionality f concentration vs.. Absorbency, whereby increasing concentration of analyze also increases its absorbency. Thus the sample obeys the Beer-Lambert Law. For the third phase of the lab, applying the principles of Beers Law and the concept of spectrophotometer.

9 Steps for Displaying a Living Christmas Tree

9 Steps for Displaying a Living Christmas Tree Some people  really hate to buy a tree only to turn around and throw it away. You may be one of them.  Displaying a potted  living Christmas tree  can perk up the season and can provide a tree for your yard or landscape a few days after the holiday, to commemorate an extra-special season.  A containerized Colorado blue spruce  is especially good for preserving if you live in an area where it thrives. Your local nursery can advise you on the type to purchase for your landscape. It  is not hard to keep a potted tree alive long enough to  plant,  but you need to be careful in following these recommendations exactly to improve the  trees survival chances. For one, it can be inside  only  from four to  10  days. You also need to expect to give the tree several days of your attention before and after bringing  it  inside.   Advance Prep Local nurseries will have potential conifers that can be purchased several months in advance for delivery near Christmas.  If you live in a climate where the ground  freezes, you  need to dig  a planting hole during moderate temperatures because the tree needs to be planted shortly after Christmas. No matter the climate, youll want to know where the tree will go to  ensure that it will thrive  (with the proper soil, sun, etc.). Caring for a Living Christmas Tree Your tree will come in a container with soil or as a bare-root tree that is  balled in burlap (b-n-b). If its a b-n-b tree, youll need mulch and a bucket to bring it indoors.  But first, you start in the garage. Gradually  over time, introduce your living tree from outside to inside. Take three or four days using the garage or enclosed porch for acclimatization. A tree that is dormant and exposed to immediate warmth will start to grow. You want to avoid any quick resumption of growth.  Youll also need to reverse the acclimation process exactly to plant the tree after the holiday  celebration.While the tree is on your porch or garage, check for insects and insect egg masses.Visit your nearest lawn and garden supply store and purchase a spray with an anti-desiccant or anti-wilt chemical to minimize needle loss. Use it while the tree is in the garage. This particular product also prevents  the loss of valuable moisture  for the tree coming into a climate-controlled home.  When finally taking the tree inside, locate your tree in the coolest part of the room and away from heat ducts, to keep the tree moist.Place the tree in its container in a large galvanized tub or a comparable item, keeping the  root ball  intact. Stabilize the tree in the tub in a straight and vertical position using rocks or bricks.  This tub confines water and needles into a more manageable and cleanable space. It will also contain any mess you might have and limit problems associated with a live tree inside the home.   If it is a b-n-b tree, place it in a smaller container inside the tub, if it doesnt fit the tub snugly. Fill any empty space around and on top of the root ball with mulch to retain as much moisture as possible.  Water your tree in its container directly as often as necessary to moisten the roots, but do not get them soggy. Never overwater beyond moist.Leave your tree inside no longer than seven to 10 days (some experts suggest only four days). Never add nutrients or fertilizers, as they may initiate growth, which you dont want to occur in a dormant tree.Carefully introduce tree back outside using the reverse procedure of keeping it in your garage for a few days, and then plant it in the ground.

How Homogeneous Charge Compression Ignition Works

How Homogeneous Charge Compression Ignition Works In the quest for ever-improving fuel efficiency and emissions reduction, an old and very promising idea has found new life. HCCI (Homogeneous Charge Compression Ignition) technology has been around for a long time but has recently received renewed attention and enthusiasm. While the early years saw many insurmountable (at the time) obstacles whose answers would only come as sophisticated computer controlled electronics were developed and matured into reliable technologies, progress stalled. Time has, as it always does, worked its magic and nearly every problem has been solved. HCCI is an idea whose time has come with nearly all of the parts and pieces of technology and know-how in place to make a real go of it. What is HCCI? An HCCI engine is a mix of both conventional spark-ignition and diesel compression ignition technology. The blending of these two designs offers diesel-like high efficiency without the difficult- and expensive- to deal with NOx and particulate matter emissions. In its most basic form, it simply means that fuel (gasoline or E85) is homogeneously (thoroughly and completely) mixed with air in the combustion chamber (very similar to a regular spark-ignited gasoline engine), but with a very high proportion of air to fuel (lean mixture). As the engines piston reaches its highest point (top dead center) on the compression stroke, the air/fuel mixture auto-ignites (spontaneously and completely combusts with no spark plug assist) from compression heat, much like a diesel engine. The result is the best of both worlds: low fuel usage and low emissions. How Does HCCI Work? In an HCCI engine (which is based on the four-stroke Otto cycle), fuel delivery control is of paramount importance in controlling the combustion process. On the intake stroke, fuel is injected into each cylinders combustion chamber via fuel injectors mounted directly in the cylinder head. This is achieved independently from air induction which takes place through the intake plenum. By the end of the intake stroke, fuel and air have been fully introduced and mixed in the cylinders combustion chamber. As the piston begins to move back up during the compression stroke, heat begins to build in the combustion chamber. When the piston reaches the end of this stroke, sufficient heat has accumulated to cause the fuel/air mixture to spontaneously combust (no spark is necessary) and force the piston down for the power stroke. Unlike conventional spark engines (and even diesels), the combustion process is a lean, low temperature and flameless release of energy across the entire combustion chamber. The entire fuel mixture is burned simultaneously producing equivalent power, but using much less fuel and releasing far fewer emissions in the process. At the end of the power stroke, the piston reverses direction again and initiates the exhaust stroke, but before all of the exhaust gases can be evacuated, the exhaust valves close early, trapping some of the latent combustion heat. This heat is preserved, and a small quantity of fuel is injected into the combustion chamber for a pre-charge (to help control combustion temperatures and emissions) before the next intake stroke begins. Challenges for HCCI An ongoing developmental problem with HCCI engines is controlling the combustion process. In traditional spark engines, combustion timing is easily adjusted by the engine management control module changing the spark event and perhaps fuel delivery. Its not nearly so easy with HCCIs flameless combustion. Combustion chamber temperature and mixture composition must be tightly controlled within quickly changing and very narrow thresholds that include parameters such as cylinder pressure, engine load and RPMs and throttle position, ambient air temperature extremes and atmospheric pressure changes. Most of these conditions are compensated for with sensors and automatic adjustments to otherwise normally fixed actions. Included are individual cylinder pressure sensors, variable hydraulic valve lift and electromechanical phasers for camshaft timing. The trick isnt so much as getting these systems to work as it is getting them to work together, very quickly, and over many thousands of miles an d years of wear and tear. Perhaps just as challenging though will be the problem of keeping these advanced control systems affordable. Advantages of HCCI Lean combustion returns 15 percent increase in fuel efficiency over a conventional spark ignition engine.Cleaner combustion and lower emissions (especially NOx) than a conventional spark ignition engine.Compatible with gasoline as well as E85 (ethanol) fuel.Fuel is burned quicker and at lower temperatures, reducing heat energy loss compared to a conventional spark engine.Throttleless induction system eliminates frictional pumping losses incurred in traditional (throttle body) spark engines. Disadvantages of HCCI High cylinder pressures require stronger (and more expensive) engine construction.More limited power range than a conventional spark engine.The many phases of combustion characteristics are difficult (and more expensive) to control. It is clear that HCCI technology offers superior fuel efficiency and emissions control compared to the conventional tried-and-true spark ignition gasoline engine. Whats not-so-certain yet is the ability of these engines to deliver these characteristics inexpensively, and, probably more importantly, reliably over the life of the vehicle. Continued advancements in electronic controls have brought HCCI to the precipice of workable reality, and further refinements will be necessary to push it over the edge into everyday production vehicles.

The New Deal - Critical Analysis Essay Example | Topics and Well Written Essays - 750 words

The New Deal - Critical Analysis - Essay Example Roosevelt’s address was then followed by that of Hoover’s in 1936 that was more or less an overt display of animosity between the republicans and democrats but it also contained significant details regarding the New Deal. As promised by Roosevelt, the New Deal was meant to steer the American economy out of recession but naturally, the entire conservative faction opposed it, as it infringed upon the inalienable constitutional right of the people that there right to liberty. Despite the pressing issue of recession at hand, the speeches seemed more or less like a duel between the Democratic and Republican ideology, perhaps in this regard Hoover generated a much more aggressive response. Hoover compared the government under Roosevelt and the ‘New Deal’ as the European movement at that time; an oppressive regime that shackled the American citizens and was also deemed worse than the bondage of Egyptian. (p. 182) Such extreme analogies clearly gives an unbiased re ader or listener the idea that it was meant to undermine the support Roosevelt had garnered over the years and would definitely overshadow the positive sides of the New Deal, if there were any. Reading Roosevelt’s speech, getting the government involved in the regulation of economy not only has its advantage but as Hoover saw it, this created a greater barrier because corruption and lack of checking on government can cause them to use the wealth for their own benefits. However, in this regard Hoover’s reign was marred by such unethical practices as pointed out by Roosevelt. However, this only affirmed the aforementioned point that both speeches were like onslaught on both parties rather than actually suggestions for reforms to help the nation out of the recession spiral. An interesting aspect of Hoover’s speech that was ostensible even with a quick perusal was that his ideology and propositions largely rested upon abstract views, which held its appeal vastly amo ngst the population that was driven by its idealistic sensibilities. As further highlighted by Huey Long in his 1935 address, Hoover’s abstract thoughts and even more abstract plans to help the American society was exactly why Roosevelt won support and eventually assumed the responsibility of the state. Long stated, â€Å"It is not out of place for me to say that the support which I brought to Mr. Roosevelt to secure his nomination and election as president - and without which it was hardly probable that he would ever have been nominated – was on the assurances which I had that he would take the proper stand for the redistribution of wealth in the campaign.† (p. 175) On the other hand, Herbert Hoover just made vague allusions to an ideal American society unlike, Roosevelt’s firm assurances and promises to adopt the right steps in order to redistribute wealth. Long’s speech actually provides the views of an individual who at first backed Rooseveltâ €™s election but later on opposed some of the shortcomings of his New Deal that hardly had any impact on the current problems that deepened the crisis stemming from the unfair distribution of wealth, therefore it provides an interesting perspective not only on Roosevelt’s policy but sheds great light on the standard of living of the American citizens. Therefore, Long’